Sony products have always been part of my life.
In fact, it was always with me during the formative years of my life.
Formative meaning puberty, hormonal imbalance, zits.
It started with my first high end TV : a Sony Trinitron. It was a 13" TV, but it was my window to the world. During the VHS BetaMax wars, I sided with Betamax because of its smaller tape size the Sony brand. The 80's was a pop music tidal wave - Madonna, Michael Jackson, GoGos - and my Sony Walkman was always with me. There was a time when Sony focused on product line extension downward - lower price, but also lowered the build & quality of products.
The next Sony innovation was also a big gamble for Sony - the PlayStation. Nintendo and Sega had just displaced Atari as the next generation gaming systems. How can a company with ZERO video gaming history compete? It took a combination of mass storage (CD format) and polygon pushing games to break the Nintendo & Sega monopoly. It was gigantic success.
Sony first attempt at MP3 was a failure (ATRAC music protection made the players very hard to use). Their later generation MP3 players forgo the protection and made some very unique MP3 players. Sony partnered with Ericcson for mobile phones, and later bought the Ericcson portion of the partnership.
Sony now is all but a shadow of it self. Samsung has had its cross-hair on the head of Sony and has succeeded. Down and out, there is only one direction for Sony to go. Up. With a refocus on innovation, driven by its pride, Sony will experience a rebirth.
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